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Geraldton Fishermen's Cooperative's management systems incorporate continual perceptible improvements to the lobster handling process including; catching, handling, processing, and exporting processes, with the over-riding intention of improving the Brolos lobster experience.

GFC's internal system incorporates not only mandatory market entry requirements (for example MSC sustainability certification) but has extended on this quality process with a tailored QMS and many best practice certifications.

Together with the 'Brolos guaranteed premium product' trademark – buyers and consumers are assured their Western Rock lobster is the, best possible product, processed in accordance to industry leading techniques – delivering superior presentation and taste.

Quality Assurance

Geraldton Fishermen's Co-operative is committed to a Quality Management System designed for continuous improvement and continually strives to understand and meet the needs of the customer. GFC's processing facilities are all AQIS Registered Processing Establishments and are approved to export to all markets, including the EU. All products are processed to the highest standards according to the principles of HACCP and Good Manufacturing Practice.

Geraldton Fishermen's Co-operative is fully committed to the receipt, handling, storage and dispatch of safe, sustainable high quality seafood. Only live lobsters are received from fishermen/shareholders. Each member vessel has Approved Supplier status and is audited regularly for adherence to GMP. Only lobsters from a Marine Stewardship Council certified fishery are received in accordance with GFC's MSC Chain of Custody certification. All products comply with the FSANZ Food Standards Code and full traceability of all products is maintained.

GFC Research and Development

Ensuring the quality and freshness of all Brolos brand lobster products is a fundamental priority for Geraldton Fishermen's Co-operative Ltd. GFC's never ending pursuit for lobster taste perfection is heavily reliant on rigorous research. GFC is the only Western Rocklobster processor to fund its own dedicated R & D Department, and has done so for over 15 years. GFC's full time research team works to continuously improve the production and exportation techniques for all lobster products.

Geraldton Fishermen's Co-operative's live lobster division has developed and implemented numerous advancements for live lobster exportation. The scope for improvement over the years has included almost every facet of the packaging/ exportation process. The benefit to the customer is not only one of the lowest lobster mortality rates in the industry, but the live lobsters arrive strong, healthy and ready for further distribution to end-users.

The alliance between research and quality continues with the Brolos Frozen Raw and Cooked product range. Culinary virtuosos are rewarded with consistently fresh tasting meat of exquisite texture and luminous colouring. Brolos brand lobster is sure to be the pinnacle of premier seafood for any dining table.

Many of these innovative processes developed by Geraldton Fishermen's Co-operative have now become industry benchmarks which all customers seek when selecting Western Rock lobster.

Sustainable Fishing Practices

The Western Rocklobster industry was the worlds first commercial fishing industry to be certified by the Marine Stewardship council for sustainable fishing practices www.msc.org. It was first certified in March 2000 and has since been recertified in December 2006

Geraldton Fishermen's Co-operative along with other processors have kept data since the company was established which in turn has enabled scientists and the fisheries to accurately predict catches. This result's in controls being suffice to have the various fisheries operating at sustainable levels.

The fishermen, along with the processors and West Australian government all work closely together in order to ensure the preservation and continuity of the fishery in the future, by way of emplacing strict guidelines. These include seasonal closures from September through to Mid November, having minimum size requirements and a ban on catching breeding females.